Proposal5 Nov 2026
RawFuelShopify store, waitlist and Klaviyo
An 8-week project: a redesigned Shopify store on the RawFuel identity, a "notify me when available" waitlist, and a Klaviyo account you own from day one.
Overseen
Prepared for RawFuel
Overview
What RawFuel has at handover
Built on the brand identity, packshots and lifestyle images from the RawFuel branding project.
Store
Shopify, premium theme- Four custom-designed key pages
- Every other page styled to match
- Responsive on desktop and mobile
- Easy to edit without a developer
Pre-launch
Notify me when available- Email sign-up on unreleased products
- No payment taken
- Automatic email when a product goes live
Klaviyo
- Connected to Shopify
- Sign-up pop-up
- 5 flows, 11 emails, templates
- Segments from day one
Website
Custom design where it matters, a premium theme for the rest
- Theme recommendation
- We shortlist 2 to 3 premium themes that fit the identity and catalogue, and recommend one. You buy the licence on your own Shopify account.
- Custom design, 4 pages
- Homepage, collection, product and About Us, each for desktop and mobile. You review and approve them before development starts.
- Development
- The four pages built as reusable theme sections, so your team can change text, images and products without a developer.
- All other pages
- Cart, search, contact, FAQ, policies, 404 and account pages use the theme's templates, restyled with RawFuel fonts, colours and buttons.
- Pre-launch notify me
- Products not yet on sale show a notify-me form instead of a buy button. When you set a product live, Klaviyo emails everyone on its list automatically.
- Responsive
- Every page checked on desktop, tablet and mobile.
- QA, launch, handover
- Browser and device testing, domain connection, and a recorded walkthrough of how to edit the store.
Klaviyo
Set up once, end to end, and handed over
English only. The account is created under your email, so handover is a matter of removing our access.
- Account
- Created under your email from day one, with our team added as users.
- Shopify integration
- Customers, orders, products and browsing activity sync to Klaviyo.
- Sending domain
- Emails come from your domain, not Klaviyo's.
- Sign-up pop-up
- One pop-up for desktop and mobile, styled to the brand.
- Templates
- One master email template used across every flow, plus one reusable campaign template.
Recommended flows
| Flow | Starts when | Emails |
|---|---|---|
| Notify me | A product someone joined the list for goes live | 1 |
| Welcome series | Someone signs up through the pop-up or footer | 3 |
| Abandoned cart | Adds to cart but does not start checkout | 2 |
| Abandoned checkout | Starts checkout but does not pay | 3 |
| Post-purchase | Someone places an order | 2 |
| Total | 11 | |
Segments from day one
Waitlist per productNewsletter subscribersFirst-time customersRepeat customersEngaged and unengaged
Setup and handover only. Writing and sending ongoing campaigns is not included and can be added as a monthly option.
Timeline
Eight weeks from kickoff
Week 0 is onboarding: deposit, access and assets. Development starts once the designs are approved at the end of week 3.
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8
Discovery, brainstorming, moodboarding
Design phase, 4 pagesDesigns approved
Shopify development
Klaviyo setup and pop-up
Flows, templates, segments
Notify me waitlistGoes live
QA, launch, handover
Each extra day of review moves the later weeks by the same amount. The plan assumes the theme is chosen and bought in week 1.
Investment
One fixed project fee of USD 3,300
The fee covers everything in this proposal. Third-party subscriptions are paid by RawFuel directly, on your own accounts.
| Line item | Includes | Fee (USD) |
|---|---|---|
| Website | ||
| Discovery and theme recommendation | Brainstorming, moodboard, 2 to 3 theme options | 200 |
| Design, Homepage | Desktop and mobile | 400 |
| Design, Collection and Product | Desktop and mobile | 400 |
| Design, About Us | Desktop and mobile | 200 |
| Shopify development, 4 pages | Custom theme sections, responsive | 600 |
| Theme styling, other pages | Standard templates restyled to the brand | 250 |
| Pre-launch notify me | Notify-me form on product pages, linked to Klaviyo | 200 |
| Klaviyo | ||
| Setup and integration | Account, Shopify sync, sending domain, pop-up | 250 |
| Flows and templates | 5 flows, 11 emails, master and campaign templates | 500 |
| Segments | Waitlist, subscribers, first-time and repeat customers | 150 |
| Launch | ||
| QA, launch and handover | Testing, domain connection, walkthrough video | 150 |
| Total | USD 3,300 | |
Third-party costs, paid by RawFuel
| Item | Billing | Note |
|---|---|---|
| Premium Shopify theme licence | One-time | Exact cost once the theme is chosen |
| Shopify plan | Monthly | Your existing or chosen plan |
| Klaviyo plan | Monthly, by contacts | A free tier covers a small list; it grows with your list |
| Shopify apps | Monthly, if needed | None expected; we confirm in discovery and flag any before installing |
Process
Revisions and review
- Design revisions
- 3 rounds on the four page designs. A round is one consolidated set of feedback; small text, colour or spacing tweaks do not count.
- Email revisions
- 2 rounds on the master template and email copy.
- Feedback window
- 2 working days per round. Longer reviews move the timeline by the same amount.
- Approval gates
- Development starts only after you approve the designs. Flows go live only after you approve the email templates.
- Updates
- A weekly checkpoint call, and progress updates as each stage completes.
- Changes
- Extra rounds or new pages are quoted separately and confirmed in writing before work begins.
Scope boundaries
What's not included, and what we need from you
Not included
- Custom design for pages beyond the four key pages
- Website and email copywriting (can be quoted separately)
- Product data entry beyond the launch products, and inventory setup
- Shipping zones, taxes and payment gateway setup
- New photography, video or renders
- Ongoing Klaviyo campaigns and reporting
- Arabic or other languages, and multi-currency
- SEO campaigns, paid ads, analytics or pixel setup
- Custom apps and Shopify Plus checkout changes
- Hosting, domain, and Shopify, theme, Klaviyo or app fees
What we need from RawFuel
- Collaborator access to Shopify, and DNS access for the sending domain
- Website and email copy before the design review
- Launch product details: names, prices, variants and descriptions
- Your target launch date
- One point of contact who consolidates feedback
Next step
A 30-minute call to lock the launch date.
We confirm your launch date, copy and Klaviyo needs, then send the final quotation with fees and a kickoff date.