Proposal9 Nov 2026
RawFuelShopify store, waitlist and Klaviyo
A 4- or 8-week project: a redesigned Shopify store in English and Arabic on the RawFuel identity, a "notify me when available" waitlist, and a Klaviyo account you own from day one.
Overseen
Prepared for RawFuel
Overview
What RawFuel has at handover
Built on the RawFuel brand identity, with the first copy draft and AI-generated imagery included.
Store
Shopify, custom built- Four custom-designed key pages
- Every other page styled to match
- English and Arabic versions
- Responsive on desktop and mobile
- Easy to edit without a developer
Pre-launch
Notify me when available- Email sign-up on unreleased products
- No payment taken
- Automatic email when a product goes live
Klaviyo
- Connected to Shopify
- Sign-up pop-up
- 5 flows, 11 emails, in English and Arabic
- Segments from day one
Website
Custom built on the RawFuel identity, no theme to buy
- Discovery
- Brainstorming and a moodboard that set the visual direction of the store from your brand guidelines.
- Custom design, 4 pages
- Homepage, collection (with a comparison section for your 3 SKUs), product and About Us, each designed from scratch for desktop and mobile. You review and approve them before development starts.
- Development
- The four pages built as reusable Shopify sections, so your team can change text, images and products without a developer.
- All other pages
- Cart, search, contact, FAQ, policies, 404 and account pages use Shopify's standard templates, restyled with RawFuel fonts, colours and buttons.
- Pre-launch notify me
- Products not yet on sale show a notify-me form instead of a buy button. When you set a product live, Klaviyo emails everyone on its list automatically.
- Arabic version
- The website in English and Arabic, with a language switcher and a right-to-left layout for the Arabic pages. The Arabic copy is translated from the approved English copy for your review, and the Klaviyo emails come in Arabic too.
- Initial copywriting
- A first draft of the website copy and of all 11 emails in English, written in the RawFuel tone of voice. You review and refine it within the design and email revision rounds.
- AI-generated photography
- Product and lifestyle images generated with AI from your product packshots, for the website and the email templates.
- Responsive
- Every page checked on desktop, tablet and mobile.
- QA, launch, handover
- Browser and device testing, domain connection, and a recorded walkthrough of how to edit the store.
Klaviyo
Set up once, end to end, and handed over
Every email comes in English and Arabic. The account is created under your email, so handover is a matter of removing our access.
- Account
- Created under your email from day one, with our team added as users.
- Shopify integration
- Customers, orders, products and browsing activity sync to Klaviyo.
- Sending domain
- Emails come from your domain, not Klaviyo's.
- Sign-up pop-up
- One pop-up for desktop and mobile, styled to the brand.
- Templates
- One master email template used across every flow, plus one reusable campaign template.
Recommended flows
| Flow | Starts when | Emails |
|---|---|---|
| Notify me | A product someone joined the list for goes live | 1 |
| Welcome series | Someone signs up through the pop-up or footer | 3 |
| Abandoned cart | Adds to cart but does not start checkout | 2 |
| Abandoned checkout | Starts checkout but does not pay | 3 |
| Post-purchase | Someone places an order | 2 |
| Total | 11 | |
Segments from day one
Waitlist per productNewsletter subscribersFirst-time customersRepeat customersEngaged and unengaged
Setup and handover only. Writing and sending ongoing campaigns is not included and can be added as a monthly option.
Timeline
Two timelines: 8 weeks or 4 weeks
Week 0 is onboarding: deposit, access and assets. Both options cover the same scope; the express option runs design, development and Klaviyo in parallel.
Option A · Standard, 8 weeks
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8
Discovery, brainstorming, moodboarding
Design phase, 4 pagesDesigns approved
Shopify development
Klaviyo setup and pop-up
Flows, templates, segments
Notify me waitlistGoes live
QA, launch, handover
Designs are approved at the end of week 3. Copy and AI imagery are drafted in weeks 1 to 3, and the Arabic version is built during development.
Option B · Express, 4 weeks
- Week 1
- Discovery, moodboard, copy draft and AI imagery. Design starts.
- Week 2
- Designs approved. Shopify development and Klaviyo setup start side by side.
- Weeks 2 to 3
- Development including the Arabic version; Klaviyo flows, templates and segments.
- Week 3
- The notify-me waitlist goes live.
- Week 4
- QA, launch and handover.
The express option needs Shopify and domain access, product details and assets on day one, one decision maker, and feedback within 1 working day of each delivery. For both options, each extra day of review moves the later weeks by the same amount.
Investment
Two options: USD 2,750 or USD 3,300
Same scope in both. The fee is fixed and excludes tax. Third-party subscriptions are paid by RawFuel directly, on your own accounts.
| Line item | Includes | Fee (USD) |
|---|---|---|
| Website | ||
| Discovery, brainstorming and moodboard | Visual direction from your brand guidelines | 200 |
| UI design, 4 pages × 200 | Home, Collection, Product, About Us; desktop and mobile | 800 |
| Shopify development, 4 pages × 300 | Custom Shopify sections, responsive | 1,200 |
| Brand styling, other pages | Standard templates restyled to the brand | 200 |
| Pre-launch notify me | Notify-me form on product pages, linked to Klaviyo | 150 |
| Klaviyo | ||
| Setup and integration | Account, Shopify sync, sending domain, pop-up | 200 |
| Flows and templates | 5 flows, 11 emails, master and campaign templates | 300 |
| Segments | Waitlist, subscribers, first-time and repeat customers | 100 |
| Launch | ||
| QA, launch and handover | Testing, domain connection, walkthrough video | 150 |
| Included at no extra cost | ||
| Arabic version, website and emails | Language switcher, right-to-left layout, Arabic Klaviyo emails | Included |
| Initial copywriting | Website copy and all 11 emails, first draft | Included |
| AI-generated photography | Product and lifestyle images for the website and emails | Included |
| Subtotal | 3,300 | |
| Option A · Standard, 8 weeks | ||
| Partnership discount | For RawFuel, as our branding client and a pre-launch brand | −550 |
| Total, Option A | USD 2,750 | |
| Option B · Express, 4 weeks | ||
| Total, Option B | USD 3,300 | |
Payment schedule
| Payment | When | Option A | Option B |
|---|---|---|---|
| Deposit, 50% | On signing; secures the kickoff date | 1,375 | 1,650 |
| Milestone, 30% | On design approval | 825 | 990 |
| Final balance, 20% | On launch and handover | 550 | 660 |
Third-party costs, paid by RawFuel
| Item | Billing | Note |
|---|---|---|
| Shopify plan | Monthly | Your existing or chosen plan |
| Klaviyo plan | Monthly, by contacts | A free tier covers a small list; it grows with your list |
| Shopify apps | Monthly, if needed | None expected; we confirm in discovery and flag any before installing |
Process
Revisions and review
- Design revisions
- 3 rounds on the four page designs in Option A, 2 rounds in Option B. A round is one consolidated set of feedback; small text, colour or spacing tweaks do not count.
- Email revisions
- 2 rounds on the master template and email copy.
- Feedback window
- 2 working days per round in Option A, 1 working day in Option B. Longer reviews move the timeline by the same amount.
- Approval gates
- Development starts only after you approve the designs. Flows go live only after you approve the email templates.
- Updates
- A weekly checkpoint call, and progress updates as each stage completes.
- After launch
- 30 days of bug fixes at no cost. Changes to content, design or functionality after that are quoted separately.
- Changes
- Extra rounds or new pages are quoted separately and confirmed in writing before work begins.
Scope boundaries
What's not included, and what we need from you
Not included
- Custom design for pages beyond the four key pages
- Product data entry beyond the launch products, and inventory setup
- Shipping zones, taxes and payment gateway setup
- Photo shoots, video or 3D renders
- Ongoing Klaviyo campaigns and reporting
- Languages other than English and Arabic, and multi-currency
- SEO campaigns, paid ads, analytics or pixel setup
- Custom apps and Shopify Plus checkout changes
- Hosting, domain, and Shopify, Klaviyo or app fees
What we need from RawFuel
- Collaborator access to Shopify, and DNS access for the sending domain
- Feedback on our copy draft, and product facts such as ingredients and claims
- Launch product details: names, prices, variants and descriptions
- Your target launch date
- One point of contact who consolidates feedback
Next step
Approve the proposal to lock your kickoff date.
Choose Option A or B and we send the quotation for signing, with kickoff on 23 November 2026.